“In the Conceptual Age, we will need to complement our L-Directed [Left-Brain Directed] Reasoning by mastering six essential R-Directed [Right-Brain Directed] aptitudes. Together these six high-concept, high-touch senses can help develop the whole new mind for this new era demands.
1. Not just function but also DESIGN
2. Not just argument but also STORY
3. Not just focus but also SYMPHONY
4. Not just logic but also EMPATHY
5. Not just seriousness but also PLAY
6. Not just accumulation but also MEANING
… Anyone can master the six Conceptual Age senses. But those who master them first will have a huge advantage.”
- Daniel H. Pink
Excerpt from
Pink, D. H. (2005) A Whole New Mind: Moving from the Information Age to the Conceptual Age. New York: Riverhead Books (pp 65-67).
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